This most generous of holidays was founded to promote and celebrate giving in all its forms.The festival is also a grassroots movement to praise and encourage kindness wherever it occurs. The aim of the celebration is actually twofold – to raise awareness of the importance of philanthropy, and encourage those not already involved to throw themselves into volunteer and charity work, and to acknowledge the efforts of those who already work to help their fellow humans, and deserve to be celebrated. Nobody has to be a philanthropist, but many choose to be, and make a world of difference in the world.